Steve Fry

Steve is Managing Director of our strategic partners M2 Sports Management. Prior to founding M2, Steve held senior sales and marketing roles at Coca-Cola over 15 years where he was responsible for growing some of the most recognized brands through management of multi- million marketing budgets and negotiating multi-million pound deals with Britain’s largest retailers.

Steve is a UCI (Union Cycliste Internationale) accredited agent, passionate cyclist and former National League rugby referee.